What is the X-factor?

The X-factor is a unique or intangible quality that a property has, setting it apart from others on the market. It could be an exceptional view, a piece of historic significance, or a distinctive architectural design.

Why is this term important?

A property’s X-factor makes it more desirable and can increase its value in the eyes of potential buyers. This term is typically reserved for marketing purposes on the property listing.

Here is an example:

A Toronto home with floor-to-ceiling windows overlooks a secluded corner of the Don Valley, providing an X-factor to prospective buyers.

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